ISE 2025: Record-Breaking Attendance and Innovation in AV Technology

The Integrated Systems Europe (ISE) 2025 exhibition has set new benchmarks in the AV industry, with unprecedented attendance numbers and groundbreaking technological innovations. This year’s event proved transformative for IT managers and AV decision-makers from both corporate and educational sectors.

ISE 2025 Breaking Records

ISE 2025 demonstrated remarkable growth across all metrics. Unique visitors reached 85,351, showing a significant 15.5% increase from the previous year’s 73,891 attendees. Total registrations climbed to 110,540, marking a 15.9% rise from 2024’s 95,396. The four-day event recorded 187,500 total visits, up 8.6% from last year’s 172,627.

During the press conference, ISE Managing Director Mike Blackman shared these impressive statistics, with an unexpected appearance by LANG AG’s robotic dog adding a touch of innovation to the announcement.

Innovation and Technology at ISE 2025

The exhibition showcased several breakthrough technologies and trends. Notable innovations included AI-powered AV solutions featuring smart cameras and sensors with real-time optimization capabilities. Advanced unified communication platforms demonstrated new ways to break down traditional communication barriers.

Industry leaders including Legrand AV, Crestron, and Xyte introduced sophisticated cloud-based management systems. Google made waves with its subscription-based Starline 3D video conferencing system, while Xyte launched its groundbreaking Connect+ platform for integrated AV, UCC, and IT device management.

North American Invasion

The event attracted significant attention from North American professionals, providing comprehensive opportunities for global market insights and international networking. Attendees benefited from extended time for meaningful business discussions and gained direct access to emerging European and Asian market trends. The exhibition offered unparalleled exposure to international AV innovations, allowing professionals to benchmark global solutions against North American market needs.

North American AV decision makers also had access to discover breakthrough technologies ranging from cloud-based management platforms to AI-driven systems. Those attending also stated they had longer more meaningful conversations they they would at American shows. On AVWeek Episode 704 we asked some of those Americans about making the trek to ISE. Jeremy Caldera from Pearl Technologies said, “For me there’s a lot of new product launches that happen here now, as opposed to happen in June at Infocomm. So being able to see and touch and feel some of the latest and greatest technologies is what’s bringing us.”

Looking ahead ISE 2026

The success of ISE 2025 has set high expectations for next year’s event, scheduled for February 3-6, 2026, in Barcelona, Spain. The exhibition continues to serve as a crucial platform for IT and AV professionals seeking to stay ahead of industry developments and make informed investment decisions.

The record-breaking attendance numbers reflect the exhibition’s growing global influence in the AV industry. A strong focus on AI integration and cloud-based AV solutions demonstrated the industry’s commitment to innovation. Increased research and development investments have driven significant technological advances, while enhanced networking opportunities have strengthened international professional connections throughout the AV community.