HARMAN Becomes NASCAR® Technology Partner to Enhance Audio Experience for Racing Fans

HARMAN International has teamed up with NASCAR as a Technology Partner to enhance the audio experience at racetracks. Through this partnership, HARMAN will provide high-quality audio solutions using its JBL Professional loudspeakers, Crown amplifiers, and BSS digital signal processing. These upgrades aim to improve sound clarity and coverage across NASCAR’s 14 owned venues, ensuring fans can enjoy clear announcements, broadcasts, and music throughout the race experience.

With NASCAR hosting millions of fans both in-person and on TV, reliable and immersive audio is crucial. HARMAN’s expertise in large-scale venue sound systems makes it a perfect fit to meet NASCAR’s high-performance standards. This collaboration will help deliver a superior audio experience, bringing fans even closer to the action with world-class sound quality.

HARMAN International anounced today that it has become a NASCAR Technology Partner aimed at delivering premium audio experiences for racing fans through future racetrack audio upgrades. This partnership enables NASCAR to design and implement high-quality integrated audio systems using HARMAN Professional Solutions brands, including JBL Professional loudspeakers, Crown amplifiers, BSS digital signal processing, and more.

HARMAN Professional is a global leader in developing advanced audio systems for large-scale venues, with solutions deployed in stadiums, arenas, music festivals, theme parks, and performing arts centers worldwide. Through this technology partnership, HARMAN’s expertise and product offerings will help elevate sound quality for race fans across NASCAR’s racetrack properties as upgrades are required at any one of the 14 NASCAR-owned venues. In addition to the primary exterior racetrack areas, NASCAR venues feature numerous interior spaces where intelligibility and high-quality audio is essential for announcements, broadcast coverage, and music.

“JBL and NASCAR are two iconic brands that were founded just two years apart in the 1940s, and will now work together to enhance one of the most thrilling and widely attended sports in the world,” said Brian Divine, President of HARMAN Professional Solutions. “On any given day, thousands of fans around the world experience audio through a JBL system, and we are excited to collaborate with NASCAR through this technology partnership to bring them even closer to the action through superior sound.”

Founded in 1948, NASCAR is the premier sanctioning body of stock car racing in North America and operates 14 racetrack properties, including Daytona International Speedway, Talladega Superspeedway, Michigan International Speedway, Phoenix Raceway, and others.

“With millions of fans attending NASCAR events in person each year—and millions more watching on TV—our races demand the highest levels of performance and reliability from all technical systems,” said John Martin, Vice President, Chief Technology Officer at NASCAR. “Not all suppliers can meet NASCAR’s rigorous standards, but HARMAN’s brands have a proven legacy of innovation, exceptional sound reproduction, and day-in, day-out reliability, making their products an ideal fit for our venues.”