PPDS installs spectacular 28ft Philips dvLED production wall inside new PBS Appalachia Virginia TV studio at the Hard Rock Casino

PPDS, the exclusive global provider of Philips digital signage and interactive displays, videowalls, and dvLED, has completed the installation of a giant 28ft by 8ft curved Philips dvLED production wall inside the new 4,000 sq ft PBS Appalachia Virginia studio in Bristol, Virginia.

Built inside the Hard Rock Casino, and featuring a 46ft glass public viewing window, PBS Appalachia Virginia is the nation’s first all-digital public TV station, dedicated to amplifying the voice of Southwest Virginia with high-quality local content and PBS network programming. It is also the first television network affiliate located inside a casino.

Designed for 24/7 use and capable of presenting content in resolutions beyond 8K, Philips Unite LED 6000 Series – which will be showcased during NAB Show 2025 – was the outstanding choice to bring the PBS management team’s studio ambitions to life.

A milestone moment of media innovation

Installed in under one week and ahead of the studio’s debut broadcast in its new home, the giant, custom-designed and mounted, curved Philips dvLED wall delivers unrivalled flexibility and performance. Featuring a 1.5mm pixel pitch, it shows crystal clear content to the smallest detail – including lettering and numbers – together with outstanding colour accuracy, to support any type of content being presented.

Philips Unite LED 6000 Series: Designed for 24/7 use, and capable of presenting content in resolutions beyond 8K, Philips Unite LED 6000 Series displays provide the perfect backdrop (16:9, 21:9 or 32:9) for any TV studio looking to make a big impression.

Finetuned to suit its surroundings, whether positioned behind TV presenters or used as an additional display during weather forecasts and special news reports or features, Philips Unite LED 6000 Series delivers on crystal clear performance during broadcasts, delivering superior depths of black, white and colours, matched by the clearest, crispest resolution.

Described as a “milestone moment” in media innovation and “the most spectacular studio within a 500-mile radius” by Julie Newman, the PBS COO and General Manager for PBS Appalachia Virginia, during an official ribbon cutting ceremony earlier this month (24 March), special consideration was made to ensure optimum visibility and viewing experiences for all.

Speaking directly about the new Philips LED wall, Julie said: “I was hoping it was going to turn out as good as it looked in the drawings and renderings, I didn’t think it was possible… but it turned out even better!”

As the world’s first all-digital public media station, the Philips dvLED wall, together with an array of Philips Signage 3000 and 4000 Series displays, play an integral role for viewers across all form of media, including those both present and presenting in the studio, those watching from home on their TVs, online, and via the station’s mobile app, plus those viewing behind the public viewing window.

Robert added: “This state-of-the-art new studio deserved a stunning LED wall, and we are incredibly proud that our Philips Unite LED 6000 Series was selected as the standout choice to ensure all ambitions were brought to life. It’s one of the biggest Philips dvLED walls installed in the broadcast industry to date, and it sets a benchmark for what is possible and can be achieved with Philips Professional Displays.”