LG Announces Multi-Year Partnership with Boston Red Sox

LG Electronics USA has announced a multi-year partnership with the Boston Red Sox, becoming the team’s Official TV Partner. This collaboration—made possible through ANC, a tech-focused venue solutions agency—will bring LG’s cutting-edge display technology to Fenway Park, enhancing the fan experience with upgraded digital signage, including the main videoboard in centerfield. The partnership goes beyond displays, paving the way for more LG products like TVs to be featured in premium areas of the stadium.

For IT professionals, this deal highlights LG’s growing presence in smart venue technology and immersive display experiences. It also reflects ANC’s role in merging tech and entertainment, creating powerful brand integrations in iconic spaces. With LG’s reputation for innovation in OLED TVs, this partnership strengthens their positioning in both consumer tech and B2B AV solutions within high-visibility environments.

LG Electronics USA and the Boston Red Sox have announced a ground-breaking multi-year partnership, making LG the “Official TV Partner of the Boston Red Sox.”

This collaboration, brokered by ANC, marks the first fully integrated marketing partnership be-tween LG and the Red Sox, leveraging LG’s cutting-edge commercial and consumer display tech-nologies to enhance the Fenway Park experience for fans. Building on their longstanding relation-ship with Fenway Sports Group, ANC, a sports and entertainment venue solutions and marketing agency, played a pivotal role in bringing this partnership to life.

Following ANC’s recent upgrades to Fenway Park’s entire digital display network utilizing LG DVLEDs, including the main videoboard in centerfield, this deal further strengthens LG’s pres-ence through a premier sponsorship package with the team and new LG LED signage integrations.

Beyond LED digital signage, the agreement establishes a multi-year marketing platform that opens the door for future LG product integrations, including the placement of LG TVs in premium areas of Fenway Park.

“The Boston Red Sox are thrilled to welcome LG Electronics as the Official TV Partner of the club,” said Troup Parkinson, Chief Marketing and Partnerships Officer, Boston Red Sox. “Through our valued partnership with ANC, we’re proud to bring an industry leader like LG into the Red Sox family. This collaboration will elevate the in-venue experience for our fans with cut-ting-edge technology while also expanding LG’s presence through dynamic activations that will engage Red Sox Nation all season long.”

“We are honored to be the Official Television Partner of the Boston Red Sox,” said Phil Lubell, LG Electronics USA’s head of Media Entertainment Solution marketing. “Year after year, LG OLED TVs consistently receive rave reviews for their lifelike and immersive picture quality and sound. That’s why we’ve been the Worlds’ Number 1 brand of OLED TVs for the past 12 years.”1

ANC, which recently formed an official alliance with LG to drive revenue and innovation for North American sports and entertainment venues, played a key role in structuring and negotiating this historic partnership.

“Our deep-rooted relationship with Fenway Sports Group and our newly established partnership with LG Electronics made this a natural fit,” said Jerry Cifarelli Jr., ANC President and CEO. “Fenway Park has been a pioneer in integrating digital technology while maintaining its historic charm, and we are proud to facilitate this collaboration that enhances the in-game experience while creating significant marketing opportunities for LG.”

For the past 12 years, as the leader and original creator of OLED TVs, LG has refined its premium TV innovation year after year. Today, LG offers the widest lineup of OLED TVs from 42 thru 97 inch screen sizes, as well as innovative OLED TV solutions such as the world’s only 42-inch flexible TV, the LG OLED Flex, as well as unique lifestyle TVs including the LG StanbyME and LG StanbyME Go. For more information on the complete lineup of 2025 LG TVs, visit LG.com.