At Infocomm 2024, AVNation had the opportunity to catch up with Steve Durkee from BrightSign to discuss their exciting new initiatives. Among the highlights was the introduction of BrightSign’s innovative Trade-In Program, designed to address both technological advancement and sustainability. This program allows users to trade in older BrightSign players, ensuring responsible recycling while upgrading to the latest technology needed for sophisticated digital signage solutions.
Durkee also shared insights into “Brought to Life by BrightSign,” a campaign emphasizing experiential outcomes enabled by their technology. This approach aims to showcase not only the technical capabilities but also the real-world impact of BrightSign solutions.
Another significant announcement was BrightSign’s expansion into Windows operating systems alongside their renowned BrightSign OS. This move reflects their commitment to flexibility and partnership, catering to clients who require Windows for specific applications while still benefiting from BrightSign’s reliability and security.
For more information on BrightSign’s offerings, visit BrightSign’s website.
For more interviews and coverage from InfoComm 2024, head over to AVNation.tv.
