PureLink GmbH, based in Germany, is an AV solution provider, known for its high-quality products and seamless performance in professional media technology. Edbak, a Polish company with over 30 years of experience, specializes in innovative mounting systems for AV and digital signage, serving European markets with top-tier service and support.
PureLink GmbH and Edbak have expanded their collaboration by launching the “EXPERIENCE Lab” showroom in Zurich, showcasing the latest AV technologies and integrated mounting solutions for business and education.
The showroom allows customers and partners to experience products in a real-world environment, enhancing decision-making for AV installations. The partnership strengthens their presence in the DACH region and promotes innovation in AV solutions.
PureLink GmbH, a leading manufacturer of high-quality AV connectivity solutions, and Edbak, a renowned Polish manufacturer of professional AV mounting systems with over 30 years of experience, are thrilled to announce the expansion of their collaboration through the innovative “EXPERIENCE Lab” showroom in Zurich. This showroom is designed to highlight the latest advancements in AV technologies and integrated mounting solutions, tailored to meet the demands of modern business and educational environments.
Edbak is a Polish family-owned company that manufactures standard products for the AV and digital signage industry under its own Edbak brand. As the market leader in Poland and a well-known brand in Europe, Edbak specialises in mounting systems for LED/LCD screens, video conferencing trolleys, kiosks, stands as well as wall, ceiling and table mounts for projectors, video walls and much more.
EXPERIENCE Lab – A Benchmark for AV Solutions
With 170 square meters, the showroom in Zurich offers an immersive environment where customers and business partners can directly experience the products from PureLink, Edbak as well as other brands and manufacturers. The space is divided into several dedicated zones, including a large conference room, a meeting room, and a co-working area, where visitors can explore and interact with the latest technologies. The EXPERIENCE Lab showcases solutions from top industry brands, including Edbak, Just Add Power, SurgeX, NETGEAR, LEDCon, humly, easescreen, Vestel , and PureLink.
A Partnership That Reshapes Industry Standards
“We are excited to offer our customers and partners the opportunity to explore our products in a fully integrated and practical environment,” said Ronni Guggenheim, Chief Growth Officer at PureLink GmbH. “Our collaboration with Edbak represents the value of synergistic partnerships that enhance the benefits we bring to the AV market. ”
Michał Strzelec, Sales Director at Edbak, added, “This showroom is a reflection to the power of our partnership with PureLink. It allows integrators and distributors to fully get hands-on experience of the capabilities of our solutions in a practical scenario. Through this in-depth knowledge, we equip our customers in the DACH region to make the best business decisions and optimise their AV installations to meet the changing needs of modern workspaces and educational institutions. ”
Paving the Way for the Future of AV Solutions in the DACH Region The Zurich showroom represents a key milestone in the strategic expansion of PureLink and Edbak within the DACH region. It underlines the companies’ commitment to building stronger customer relationships and enhancing collaboration with local partners.
