Looking outside the box for AV product marketing
For the last month, the world has been watching the World Cup. With not only millions of football (soccer) fans streaming into Russia, the coverage from every country has been round the clock. Here in the U.S., we have had to root for a second, or third, choice as our team didn’t quite make it into the field.
According to an article by AV Magazine, some Shenzhen-based LED manufacturers were using the opportunity of the crowds at the World Cup to do product launches as well as training in Russia.
This strategy has the potential to create demand. Not just from the integrator’s side but from the end-users side.
Listen to the full discussion on AVWeek 357
Cory Schaeffer from QSC said on AVWeek 357 “I actually think it’s brilliant because it creates that pull through. I mean, you know, many times us manufacturers we go, to integrators and we show (product) and then we want you to bring it to the customer. But to be able to have a customer see it and watch it and do that pull through, actually think is really brilliant and again in an emerging market.”
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