InfoComm 2018 attendee selfie

AV Outside the Box: Part 2

From content creators to retail experts, AV newcomers can help drive industry growth. 

By Margot Douaihy

In Part 1 of this report, we met professionals like Jake Levin of Shared_Studios who are using commercial AV in creative and meaningful ways. (If you missed Part 1, be sure to read it here.) In Part 2, we will explore the new titles and talents in the proAV conversation as well as the business realities of outreaching to AV newbies.

Read moreAV Outside the Box: Part 2

Cloud Download

Dynamically upgradable AV systems

Keeping client’s AV systems up to date

When QSC announced a new auto-mixing function for their TouchMix-30 Pro it was done through a firmware upgrade. Whether it is sound mixers, control processors, or video transport systems the ability to improve audiovisual devices is one of the advances made in the last ten years that enables ProAV integrators to stretch the life of a system.

Listen to AVWeek 357: The World is Watching

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Logo of CEDIA Organization

CEDIA’s Designs for Integrators

New Design Connection Program

At CEDIA 2018 this year, residential AV dealers will have the opportunity to experience a new platform that will “unite technology integrators with designing construction professionals.” This program aims to foster partnerships between those building the homes and those who’s acumen is creating the audiovisual experience inside the home.

There will be a design connection pavilion that will give dealers the chance to connect with these builders. There will also be a design connected tour. This tour will introduce, or reinforce, some specific products and manufacturers as well as give the home AV pro the opportunity to network.

Listen to the full conversation on ResiWeek 125

Joe Whitaker of the Thoughtful Home said on ResiWeek 125 of the program that it has been in the works for quite a while “this has kind of been a buildup with a very good strategic partition between CEDIA and Emerald Expositions that has been kind of big in that a build up for the first time ever to bring architects, designers, and some mass media. Don’t think that you might not see better homes and gardens as one of the media representation inside those tour groups and then also the kitchen and bath. We are starting to see the importance of that crossover and the understanding happening you know these things actually working together and talking together.” 

Read moreCEDIA’s Designs for Integrators

World Cup 18

Go to where the people are

Looking outside the box for AV product marketing

For the last month, the world has been watching the World Cup. With not only millions of football (soccer) fans streaming into Russia, the coverage from every country has been round the clock. Here in the U.S., we have had to root for a second, or third, choice as our team didn’t quite make it into the field.

According to an article by AV Magazine, some Shenzhen-based LED manufacturers were using the opportunity of the crowds at the World Cup to do product launches as well as training in Russia.

This strategy has the potential to create demand. Not just from the integrator’s side but from the end-users side.

Listen to the full discussion on AVWeek 357

Cory Schaeffer from QSC said on AVWeek 357  “I actually think it’s brilliant because it creates that pull through. I mean, you know, many times us manufacturers we go, to integrators and we show (product) and then we want you to bring it to the customer. But to be able to have a customer see it and watch it and do that pull through, actually think is really brilliant and again in an emerging market.”

Read moreGo to where the people are