AV Profession 36: Sales Culture

Always Be Closing?

Most, if not all business are driven by sales. If you aren’t selling a product or service, you can’t survive. But what does it mean to be a sales-driven company, or have a sales-driven culture? On this episode, we look at the pros and cons of being sales-driven, and understanding the intricacies of sales culture.


Guests:

 

 

Running an audiovisual business is unique. There are technologies to keep up to date with, programming language changes, marketing an ever-changing product list, and traveling to trade shows, or at least keeping up to date on the news coming out of those shows. It is still a business and we can all use some help in developing our business skills. AVNation interviews business authors as well as audiovisual business consultants twice a month in The AV Profession podcast.

The AV Profession is a most unique AVNation podcast. We produce this ten-minute program twice a month. Hosted by AVNation founder, Tim Albright, most of the episodes involve the team from Navigate Management Consulting. Navigate offers advice and insight from their years of experience and consulting on accounting, project management, human resources, and best business practices. The AV Profession also interviews business authors periodically as well. If you have experiences, advice, or insight you would like to share with the AV community and want to be a guest on The AV Profession reach out to Tim Albright at tim@avnation.tv

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