AVSocial 49: Dirty Databases

I Got The Email, You Got The Email

Electronic mail! Using the series of tubes that is the internet to send out emails is the lifeblood of businesses and marketing, especially with email campaigns. On today’s episode of AVSocial, we discuss how to get the most out of email listings, what marketers can do to craft a successful email campaign, the pitfalls to avoid when creating a database list and finding the particular voice for your brand. We also look at the future of email campaigns and how AV might come into play.


Guests:

AVSocial was created within the first year of AVNation’s creation. Originally hosted by George Tucker, the hosts today are two veteran audiovisual industry marketers; Dawn Meade and Kelly Perkins.

Dawn Meade began her AV career at a local Maryland commercial integrator. She obtained her CTS and learned the various aspects of the integration side of AV. She is an InfoComm and AVIXA instructor, teaching classes on subjects ranging from social media and marketing to encouraging women in STEM and the audiovisual industry.

Kelly Perkins has been recognized as one of the finest minds in AV marketing. She has won the AVIXA Young AV Professional award. Perkins has been a marketer for manufacturers with Vaddio, integrators for AVI Systems, and industry associations with NSCA. She has also earned her CTS and is instrumental in mentoring other women in the audiovisual industry.

AVSocial is a monthly program that takes one subject and breaks it down discussing the hows and whys of marketing challenges in the AV industry. Guests offer their advice and opinions in a round table discussion. If you would like to be a panelist on AVSocial you can email Tim Albright at tim@avnation.tv

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