All About The Influencer
2019, and the 2010’s in general is almost over. With that, we take a look back at some of the largest marketing strategies of last year, from the fumbles and foibles to the textbook-outstanding campaigns. How should companies respond to controversy or unexpected backlash to certain marketing campaigns? We also take a look at the pervasive nature of influencers and how social media has changed the scope of marketing. And what’s next in store for marketing in 2020?
AVSocial was created within the first year of AVNation’s creation. Originally hosted by George Tucker, the hosts today are two veteran audiovisual industry marketers; Dawn Meade and Kelly Perkins.
Dawn Meade began her AV career at a local Maryland commercial integrator. She obtained her CTS and learned the various aspects of the integration side of AV. She is an InfoComm and AVIXA instructor, teaching classes on subjects ranging from social media and marketing to encouraging women in STEM and the audiovisual industry.
Kelly Perkins has been recognized as one of the finest minds in AV marketing. She has won the AVIXA Young AV Professional award. Perkins has been a marketer for manufacturers with Vaddio, integrators for AVI Systems, and industry associations with NSCA. She has also earned her CTS and is instrumental in mentoring other women in the audiovisual industry.
AVSocial is a monthly program that takes one subject and breaks it down discussing the hows and whys of marketing challenges in the AV industry. Guests offer their advice and opinions in a round table discussion. If you would like to be a panelist on AVSocial you can email Tim Albright at firstname.lastname@example.org