A Little Bird Told Me
One might think that when it comes to seeing what your rivals in the same field are up to, it would involve espionage and subterfuge. Wires for both tapping and dangling from the ceiling as you crack the codes. But some of the knowledge that you can get about those competitors are for public consumption, you just need to know how to get it. On today’s episode of AVSocial, we are discussing competitive intelligence with Co-Founder of Signal Insights Taylor Trusty. We discuss how competitive intelligence works, what it means to look at your fellow integrators for a potential change in the wind, and what it takes to keep these proceedings well above board.
- Taylor Trusty – Signal Insights