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With New York Digital Signage Week 2019 behind us, we look at the event as a whole, from major announcements to interesting panels and discussions like the annual Coffee & Controversy breakfast panel. We look at what is in store for the future of digital signage installations and privacy as it relates to signage and marketing.
Digital signage has emerged from the traditional out of home advertising market. The traditional methods of billboards and bus shelter signs has given way to dynamic screens and interactive backend systems. Commercial audiovisual integrators can certainly have a hand in putting these digital signage systems into place. These AV pros have the history and expertise in running the cable, specifying the correct display, and deploying the hardware that makes the digital signage industry run. The other side of digital signage are the creatives. Audiovisual integrators can gain this expertise by partnering or hiring the creative teams required to turn regular displays into digital signage experiences.
Llanor Alleyne hosts our monthly look at the digital signage industry, Digital Signage Digest. This program is a hybrid news and topic program. Llanor will highlight a news story impacting the digital signage industry but also go deeper with various topics that are crucial to the market.