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Something To Believe In

This show is something of a coast to coast affairs, sans some Hanna-Barbera properties. Instead we’ve got the latest stories coming out of the residential side of the AV industry. Joining us to dicsuss them is Principal for Fregosa Design Rich Fregosa and Service Coordinator at Electronic Environments & NerdyGirlAV herself Jenn Steinhardt.

According to new research from Parks Associates, the concern of safety for consumers has increased as a result of the pandemic. It makes sense as we spend much more time at home that we consider investing in solutions to keep our spaces secure. We take a look at the different factors that come into play for consumers in this space and what integrators can be doing to provide what they are looking for.

On the other side of the coin, we call back to an incident made public earlier this month where an ADT technician was charged for hacking into customer video feeds. What is the balance between safety and privacy, and where can integrators guide their customers through this?

Friend of the show Katye McGregor-Bennett recently wrote a piece for Residential Systems talking about being a “Brand to Believe In”, and building a customer base through your company’s story. What can businesses to do find that identity and properly showcase it to your customers? Does brand identity have a correlation with your customer base? Discussing the investment of marketing like this for the residential space.

Notes:

• AVNation studios production equipment provided by Shure and Vaddio.  

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