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Ac-Cent-Tchu-Ate The Positives

Whether you are in Barcelona for ISE 2022 or (like Seth) in a Full Motion Video-game of the 90s, we are here to supply you with the latest news coming out of the residential side of the AV industry. Joining us this week is Executive Director & Chairman of the Z-Wave Alliance Mitchell Klein, Founder of Control Concepts Steve Greenblatt and Manager of Software Development for BlackWire Designs Seth Johnson.

We start off by looking at the simple ways to market your CEDIA certifications. Certifications in any industry are ideal for establishing your knowledge in a craft. For the AV industry, it is letters like CTS, CTS-D or CTS-I that go after your name from places like AVIXA that mark you are a certified specialist. They could be very beneficial in showing a client that you have what it takes… Assuming that they even know that you have them or that it means anything to them. Is the value in having those letter visible to clients or the training itself? Looking at what it means for you and your business to have certifications in the AV space.

Next, we get a plea from Henry Clifford at Residential Systems: Stop Offering Annual Support! He asks integrators to go through their recurring monthly revenue programs and delete the words “annual renewal” from the documentation. Instead he insists on looking at the support area in a monthly pattern, engaging with the customer so that by the time that year is up they will be much more aware of the system and their benefits and stay signed up. He has some experience with support services considering his founding of Parasol. Why do we make these systems so complicated within the CI channel?

Notes:

• AVNation studios production equipment provided by Shure and Vaddio.  

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