The AV Profession 7: Creating Superconsumers



On this episode of the AV Profession we talk with author Eddie Yoon about his book “Superconsumers.” It is the idea that there are a group of your clients who are such big fans of yours they can actually help you improve. Use these super fans to go after new verticals, bring new products to market, or just help make your processes better.
We also talk about creating a company culture that creates these superconsumers.

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