Taking a crash course to social media strategies with Caster Communications, from hashtag efficacy to bad reviews and everything in between.
Looking at networking etiquette and how to effectively connect with other integrators during events and shows.
Discussing how companies can manage themselves and stay afloat in times of crisis.
Working with your clients, finding new prospects, and utilizing the most effective marketing practices.
How globalization can affect your marketing strategies, and the impact of international shows like Integrated Systems Europe.
Looking at the marketing success stories (and failures) that came out of 2019, and looking forward to what might happen in 2020.
Discussing marketing strategies, the value of metrics, and becoming proactive instead of reactive.
Practices for making a marketing calendar, and what it takes to follow through with those events and specials.
Keeping your social media accounts secure, and what steps to take in the event they are taken over.