Looking at the marketing success stories (and failures) that came out of 2019, and looking forward to what might happen in 2020.
Discussing marketing strategies, the value of metrics, and becoming proactive instead of reactive.
Practices for making a marketing calendar, and what it takes to follow through with those events and specials.
Keeping your social media accounts secure, and what steps to take in the event they are taken over.
Discussing the tools to create a sucessful email campaign, and what it takes to get your email read instead of deleted.
Marketing to both local and national regions, and using that local power to your advertising advantage.
Leveraging Facebook, Instagram, Twitter, and other social platforms for you AV business while looking out for what’s next.
With InfoComm 2019 on the way, we discuss how to get the most out of the trade show, seeing other integrators, and what we would change about the show.
Looking to the next generation of potential AV professionals and programs for young aspirants to get involved with the AV industry.