Talking trade shows, what make them tick, and the potential future of virtual trade shows.
Discussing how marketing and communications in AV has changed in the last 20 years, and how the rise of social media has affected it.
Discussing marketing techniques, connecting with media partners, and getting the most out of media.
Discussing the challenges and opportunities that come with mergers and acquisitions from both sides of an acquisition.
Looking at managing an editorial calendar, planning for the new year, and finding the best time to inform clients about deals or events.
How residential dealers have handled the shift over to the commercial market. Highlighting the marketing and design differences.
Using manufacturer education to continue AV education and provide marketing to audiovisual integrators.
How audiovisual manufacturers and dealers can support their favorite causes, make the world a bit better, and raise their public profile.