Browsing: AVSocial

AVSocial 42: AV Embers

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Discussing how marketing and communications in AV has changed in the last 20 years, and how the rise of social media has affected it.

AVSocial 39: Too Late To Market?

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Looking at managing an editorial calendar, planning for the new year, and finding the best time to inform clients about deals or events.

AVSocial 38: People Skills

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How residential dealers have handled the shift over to the commercial market. Highlighting the marketing and design differences.

AVSocial 37: Two Birds

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Using manufacturer education to continue AV education and provide marketing to audiovisual integrators.

AVSocial 36: Socially Conscious

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How audiovisual manufacturers and dealers can support their favorite causes, make the world a bit better, and raise their public profile.

AVSocial 34: No Posers

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We look ahead to InfoComm 2018. How ProAV manufacturers and dealers can utilize social media. What exactly is an influencer?

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