AVIXA is continuing to head outside of the ProAV industry to connect to markets that need audiovisual help. Our panel discusses what other areas make sense for outreach. Harman has opened another experience center, this time in London. What are the benefits of regional offices for global manufacturers? NAB and ISC West were held this week. What trade shows are must-attends for the AV dealer?
LG announced their OLED Canyon. What impact will it have on commercial audiovisual? We look at the first merger and acquisition of 2018 and talk about the impact investment banking will have on AV. The importance of regional tradeshows and connecting with customers.
We look at various regional trade shows and whether it makes sense to release products at these local shows or should manufacturers wait for bigger shows. Intellectual property fights in the U.S. and how those agreements may, or may not, translate across borders. For the first time in decades, there will be a Cisco without John Chambers.
When you are supporting an event remotely there are different challenges than being there. On this episode, we speak with the team at Harman Professional about rolling out new product launches and supporting trade shows from afar.
Each year, Harry Meade gives us a sense of the health of the AV industry gauged by how many giveaways there are. This is that report. Josh Srago and Bradford Benn also give us their take on InfoComm 2017. Plus, we tell you how you can get the world’s best butter cake recipe.
Making the most of trade shows for marketing, communications
Dawn Meade looks at how to make the most of trade shows from a marketing and social media perspective. Kelly Perkins from AVI Systems, Marina Gregory of Advanced AV, and Steve Capling from Christie Digital joins her.
On this episode of AVSocial we talk about how to figure an ROI when exhibiting at a trade show. How can manufacturers help integrators with their marketing strategy? Plus, the differences between regional and national shows.